SF bringing back real Christmas tree to Union Square for first time in over 15 years

The scent of pine needles and the sparkle of twinkling lights will once again grace San Francisco’s Union Square this holiday season, marking a return to tradition after more than fifteen years. For the first time since 2010, a real Christmas tree will stand in the heart of the city’s shopping district, reviving a cherished holiday tradition. This return has generated excitement among residents who fondly remember the sights and smells of past celebrations. The change comes after Macy’s, which had previously funded the artificial tree for over three decades, discontinued its sponsorship, prompting the city to step in and restore a beloved San Francisco experience.

What Happened

The decision to bring back a live Christmas tree to Union Square is a direct response to Macy’s ending its long-standing sponsorship of the artificial tree. According to city officials, the last real tree adorned the square in 2010. The Union Square Alliance, recognizing the importance of this tradition for both residents and visitors, assumed responsibility for the holiday display. Marisa Rodriguez, CEO of the Union Square Alliance, emphasized the significance of the tree in drawing visitors to the area, stating, “Union square is the Rockefeller Center of the West. This is where the Bay Area comes together.” The tree is expected to be lit in time for Black Friday, signaling the official start of the holiday season in San Francisco. KRON4, while there won't be an official tree lighting event, the return of a live tree is intended to revitalize the holiday atmosphere in Union Square. The Safeway Holiday Ice Rink at Union Square, a popular attraction in its own right, reopened last week for its 19th season and will operate daily through January 18. NBC Bay Area reported that tickets are available online, and beginner skaters can enter a lottery for free weekend lessons.

The San Francisco Office of Economic and Workforce Development is investing approximately $350,000 in the holiday celebrations, which will include not only the Christmas tree but also decorating light poles, craft fairs, and a market. Anne Taupier, executive director of the San Francisco Office of Economic and Workforce Development, noted that these events are part of a broader effort to revitalize the area and encourage visitors. “There's decorating the light poles. There are other activations that will happen along with this. There are craft fairs and there's a market. There's a lot of things that will go into the Union Square holiday celebration and of course, the menorah as well,” she said. Historically, the area attracts more than 1 million visitors during the winter holiday season, and officials are hopeful that the renewed Christmas tree will further contribute to this economic activity. The City of San Francisco is committed to supporting the area's recovery and fostering a sense of community.

Community Reaction

The return of a real Christmas tree has been met with enthusiasm by many San Francisco residents who recall the tradition from years past. Olsaitha Ros expressed her delight, stating, “Finally! It’s Christmas. I want to smell Christmas.” Nicole Henares shared a personal connection to Union Square, recalling childhood memories of visiting with her grandfather who worked at the Clothing Mart. “When my grandfather worked at the Clothing Mart. I used to come here every holiday, and I would love to see all the windows. And it wasn't just Macy's that had the Christmas windows. It was Saks and Gump's and getting dressed up,” she said. However, not all residents are supportive of the move. San Francisco musician Thomas Senicka questioned the environmental impact of cutting down a tree for a temporary display, remarking, “Think of how many years it's going to take to replace it, and we're going to enjoy it for 30 days and kill it.”

Longtime Attractions Remain

Despite the changes, other beloved holiday traditions in Union Square will continue. The San Francisco SPCA’s annual holiday window displays, featuring adoptable animals, will return as always. Rodriguez emphasized the importance of these longstanding attractions, stating, “The S.F. SPCA animals with me in the windows as they always are. So, these are the things we love and cherish.” This continuity aims to provide a familiar and comforting experience for residents and visitors alike, ensuring that Union Square remains a central hub for holiday celebrations in San Francisco.

Economic Renewal

City officials see the renewed holiday festivities as a crucial step in revitalizing Union Square, which has faced challenges in recent years. The area has experienced storefront vacancies and a decline in foot traffic. “We're investing in Powell Street and making public realm improvements along that corridor. We’re also seeing a renewal of retail in the neighborhood, and we hear from the brokers in the neighborhood that there's a lot of activity all day, every day of people who want to come back,” Taupier explained. The increased tourism and activity associated with the holiday season are expected to boost local businesses and create a more vibrant atmosphere in the neighborhood. The city is committed to supporting the area's recovery and fostering a sense of community. San Francisco City Tours continues to evolve as a central hub for San Francisco’s cultural and economic life, and the renewed holiday traditions represent a commitment to preserving its unique character and fostering a sense of community pride.

Katherine’s Take

The return of a real Christmas tree to Union Square is more than just a festive change; it’s a symbol of hope and renewal for a city that has weathered significant challenges. The tradition itself speaks to a longing for simpler times, for the shared experiences and sense of community that define the holiday season. While the environmental concerns raised by some residents are valid and deserve consideration, the joy and connection that a live tree brings to families and neighbors cannot be easily dismissed. It's heartening to see the city invest in these traditions, recognizing their importance in fostering a sense of belonging and shared identity. As we move forward, it will be crucial to ensure the sustainability of this practice, perhaps exploring options for responsibly sourced trees or even a rotating display that incorporates both live and artificial elements.

What's Next

While officials have not yet finalized a long-term vision for holiday displays in Union Square, they assure residents that the live tree will be a fixture this holiday season. The focus now is on ensuring a successful and memorable experience for visitors. The ice skating rink will remain open through January 18, offering another opportunity for festive recreation. AccuWeather forecasts dense morning fog, giving way to a sunny afternoon – perfect weather for enjoying the festivities. The city is poised to welcome visitors from across Northern California and beyond, reaffirming Union Square’s place as a cherished destination for holiday celebrations.

The return of the real Christmas tree to Union Square is a reminder of the power of tradition and the importance of community. It’s a moment to celebrate the spirit of San Francisco and look forward to a bright and hopeful holiday season.